South Korea has seen explosive economic growth. But in spite of this growth, many young people fell into deep despair. White Gold was determined to do something to bring some peace of mind to those discouraged young people. The idea was to let people experience the color and aroma of coffee through ink. With real coffee-scented ink put in fountain pens, people participated in the aromatic coffee writing experience

As the rich aroma of coffee spread throughout South Korea to those living life so fast, we were able to bring them some comfort, as they shared an experience in a slow and natural way. To the youth of Korea: Let go of your stress with the aroma of coffee!