Cannes Lions
OGILVY & MATHER, Lahore / COCA-COLA / 2014
Overview
Entries
Credits
Description
Pakistani marriages proposals are very linear. Girl meets guy. The guy does the talking; lays down his life, likes, plans and needs. The girl nods, concedes, smiles and answers questions only when asked.
Taking a considerable risk and keeping in line with Sprite's global point of view of “Obey You”, the film sees the average Pakistani girl to voice her opinions and reveal her true self. The girl obeys herself and lays down all her cards by taking stereotypical cultural depictions/expectations of a Pakistani woman and putting a spin on them.
Similar Campaigns
12 items