Cannes Lions
MULLENLOWE ISTANBUL, Istanbul / UNILEVER / 2017
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A 4 year-old boy tries to ride a bike for the first time but his father misses that moment as he answers his phone. Then we see the father spending time in front of the computer and telling the boy that comes with the request of a bedtime story that he will be back with him in a moment. Later, father finds the boy asleep when he goes to his room to check on him. As the 9 year-old boy and his father make a kite, his baby sister becomes agitated and father leaves the boy to help his wife. Then we see the boy playing with a ball outside. As his father comes out, the boy wants to play with him but his father gets in a taxi in a hurry. As the boy turns 12 years old, this time he rejects his father when he wants play.
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