Cannes Lions
VCCP SPAIN, Madrid / HEART IBIZA / 2016
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The spot shows the previous moment of an official unveiling. We see, in three different points, a boy, his girlfriend and her father, all explained by the law of physics, like distance and gravity.
The boy is under pressure because of knowing his father in law. He has to be prepared in order not to be rejected, as it happened with previous daughter´s relationships, which are shown in the film with different types of partner.
But today it would be different. The father will feel“harmless”as “a predator without its habitat”. They won´t have a traditional meeting but “a huge collision”. The characters collide in the same point that joins their different interests: boy´s passion for music, girl´s passion for food and father´s passion for arts. It´s Heart Ibiza, “the creative collision between gastronomy, music and arts”.
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