The objective of this campaign was to create a campaign that meant that an iconic McDonald's product, in this case its fries, were revisited for colored fries: vegetable fries.

The target, all people over 15 years old. A very large target with different references according to generations.

A famous photographer who realized this series of prints was recommended by the creative agency and the client immediately adhered to the modernity of his style and his bright colors.

The work was done in Los Angeles, in photographer's studios, to be able to work with stylists used to the requirement of costumes and make-up of Hollywood movies.

As the the launch of the campaign is scheduled for March 6th, we are not able to give some impact description for the first Cannes Lions deadline March 9th.