This is the branding site, which goes along with the new released compact car COLT that has been launched in November 2002. COLT is the very first produced car, in which MMC and DaimlerChrysler formed their capital tie-up. Japanese concept of MAJIME(ex. sincere, earnest, grave) and German concept of MAJIME brought up MAJIME in which came up with the mixture of mentioned two different sets of concepts, and every single COLT has been manufactured with the courtesy.On the website, COLT MAJIME Laboratory has been established based on the mentioned concept. It also covers a very important key factor to choose the car that is the comparisons of other manufacturers cars by not only directly but humorous as well. In addition, by comparing COLT with various things that have some exciting factors in human life for example Labrador retriever, space shuttle (huh?), and more over world famous Pyramid(!!!), this leads out the various fascination of the car. So many artist from home and abroad had been collaborated together to produce this site. As a result, the high quality entertainment site has been actualised and contributed to the branding of COLT.