When a woman is ovulating, there's a specific period of time where she and her partner should have sexual intercourse, in order to have a baby. So, In order to promote super farm's new ovulation prediction kit by life, we came up with an ad campaign based on that exact moment when a woman is calling her partner, with a simple SMS, letting him know that he should come quick, leave everything behind and off course: her partner enthusiastic response to the massage.

Many of you have probably been there. Trying to make a baby that is. Well if so, you're probably familiar with the "drop-everything-you-are-doing-and-come-quick" text message scenario which if you are using Life's new Ovulation Prediction Kit by life, would probably look a lot like this