Using not only the place but also the movement of the boom we created an impressive product demonstration for Pfizers most famous product: Viagra. Due to legal restrictions, to directly advertise the product we only promoted the name of the company. Nevertheless, Pfizer is very well known for its "Blue Diamond". To catch even more attention we integrated an additional message on the parking tickets, every doctors needs to insert to make the boom lift up. It read: "Want to know how what Pfizer does better than any other drug? Please insert the ticket."

Costs: about EUR 5000,-; Significant rise of website visits; Viagra’s leading position in the market is still unchallenged.