At the heart of the logo there are visual ideas of Russian constructivism, identified the TV channel as Russian one. «This style in art is absolutely ours, Russian and native. And when you see the logo «MATCH TV» you exactly realise that this channel is about Russian sport» - said the creative director of the project.

The main part of the federal sport TV channel MATCH TV branding is the corporate identity guidelines consist of 83 pages. It covers all the aspects of interaction with the brand and includes parts: about branding, corporate identity, corporate communication, business records, digital items, implementation.

MATCH TV share almost doubled in three months after the launch. Broadcast coverage is 116,7 million people (79,8 % of the Russian population)*

*TNS TV Index 2015-2016