Truck drivers carry all types of load: wood, rocks, foods, etc. But the heaviest load is the one their families carry: the missing of a family member.

So we created a calendar that not only gives you the dates, but by using a mobile device it communicates with a location device installed on the truck and alerts the truck driver’s family when he is coming back home (less than 1 mile from home).

The calendar was given at Ford Trucks authorized dealers during the maintenance check-up and played a key role in bringing the brand to its costumers and their families.

50 calendars were produced and distributed to premium clients. Now, Ford Trucks is working to produce in large-scale the Comeback Calendar for all who purchase a Ford truck.

The calendars were given to 50 best Ford Trucks consumers at dealers during the maintenance check-up. Ford Trucks post sales services improved their client's perception from regular to satisfactory. Now Ford Trucks adopted the Comeback Calendar as its official annual calendar.