Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / WARNER BROS / 2009
Overview
Entries
Credits
Description
Warner Bros. Brasil Home Video wanted a low cost PoP display to help sell the comedy classics DVDs in their catalogue.
Execution
We wanted to recreate a classic comedy moment in real life to get people in a humorous mood and stimulate them to buy the DVDs.
Outcome
We were able to entertain people even before they watched the movies. In one week, we sold more than 80% of Warner's products in the stores where the promotion happened.
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