Cannes Lions
/DEPARTMENT, Zurich / HEAD SPORT RACQUETSPORTS / 2013
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What better way to sell a ski than to have the world's best skiers fight over it?
In the cozy environment of an old Chevrolet station wagon, Lindsey Vonn, Aksel Lund Svindal, Ted Ligety, Julia Mancuso, Jon Olsson and Simon Dumont play a friendly game of Paper, Scissors, Stone including the not-so-friendly appearance of veteran superstar Bode Miller.
The film was spread as a teaser to get users to HEAD's facebook page to play the stars in an online game - and to sell skis.
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