Cannes Lions
GROUPECONNECT, Chicago / BANK OF AMERICA / 2020
Overview
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Credits
Execution
With the scenes shot and the speech delivered, all we needed was a perfect soundtrack. And we found it in the classic hymn "This Little Light of Mine". A fitting choice of song and lyrics for the moment, with the right pace and mood: not dark or sad, but with only the right dose of hope and optimism. The name and original lyrics are a perfect match for the scenes of lights turning back on. The song was adapted to work in harmony with Viola's voice and the tone of the message she was delivering.
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