Union Bank launched Banking By Design, a new product that allows people to customize their checking accounts. To promote it, we let people customize their Union Bank commercials. Online visitors could take a generic bank ad and add fun features to design their own broadcast-quality commercials. Visitors could create over 40,000 custom combinations of broadcast-quality commercials—a first of its kind. Over 150,000 unique visitors came to the site, spending an average of 11:47 minutes interacting with it. The winning commercials aired on television to promote Banking by Design.