Visa, Fifa World Cup 2010 official sponsor, saw an opportunity to launch in the Latin American market a series of cards with themes that symbolize all the excitement of this great event.

The cards were divided into four themes: Trophy, Fans, Ball and Action. Were produced during a year of the project, over 300 layouts. In the final phase, only 16 cards were chosen to be produced.

Success can be indicated by the fact that only one of the banks that participated in the project has issued more than 2 million cards of the Ball series.