Cannes Lions
BUERO 16 DEISENBERGER, Vienna / OBB - AUSTRIAN RAILWAYS / 2004
Overview
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Description
Handling: Gloves were designed as symbols of shaking hands, the handshake, cooperation. The packaging was based on the principle of reduction, easy handling and multi-functionality. On the front of the Christmas card which was sent with the give away were various words to do with the concept of the 'hand'. For Christmas 2003 partners received designer gloves in an inflatable packaging. Each card was written by hand by the head of the Business Unit.
Outcome
Results in Hand: The satisfaction of the partners with ÖBB Planung & Engineering was measured continuously. The results of the panel survey of clients and partners are very positive. They show that the partners’ satisfaction with the cooperation has risen. The opinion leaders value the high personal commitment and specialist knowledge of ÖBB Planung & Engineering. They associate quality of implementation and high competency in finding solutions with ÖBB Planung & Engineering.
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