Cannes Lions

COMMUNICATION

RUIZ NICOLI LINEAS, Madrid / RUIZ NICOLI / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

We created and patented a product that would deliver messages for you in a very stylish manner. Packed Words is a bag that contains spoken messages. The perfect solution for those who do no dare to say certain things. To support the idea we mailed bags with a message to our clients and we created an interactive web in which a little men would bottle either pre-recorded messages or personal ones created by users.

Outcome

Such an original invention didn´t go unnoticed at news and mass media. We were featured in the major tv newscasts.

Packed Words Web were used by more than 2.000 people to send messages they didn´t have the guts to say.

We created a viral campaign that generated 100.000 Euros of free publicity. With more than two hours "on air". The videos had 50.000 viewers in Youtube in less than 15 days.We created a facebook friend that obtained 300 friends.

Similar Campaigns

12 items

Shortlisted Cannes Lions
ALERT SHIRT

CHE, Melbourne

ALERT SHIRT

2014, FOXTEL

(opens in a new tab)