Cannes Lions
RUIZ NICOLI LINEAS, Madrid / RUIZ NICOLI / 2009
Overview
Entries
Credits
Execution
We created and patented a product that would deliver messages for you in a very stylish manner. Packed Words is a bag that contains spoken messages. The perfect solution for those who do no dare to say certain things. To support the idea we mailed bags with a message to our clients and we created an interactive web in which a little men would bottle either pre-recorded messages or personal ones created by users.
Outcome
Such an original invention didn´t go unnoticed at news and mass media. We were featured in the major tv newscasts.
Packed Words Web were used by more than 2.000 people to send messages they didn´t have the guts to say.
We created a viral campaign that generated 100.000 Euros of free publicity. With more than two hours "on air". The videos had 50.000 viewers in Youtube in less than 15 days.We created a facebook friend that obtained 300 friends.
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