Explore the features of outdoor Mupis format as the frame for a concave mirror! Consumers would see their reflected image as “fit and shaped”, demonstrating product benefit in an innovative, positive and funny way, generating high impact. Reinforce the link with the fit look associating the brand to Elite Model Look contest, using models as Compal Light users and testimonials in the TV creative solutions.

Using an innovative media solution, Compal managed to create extensive and spontaneous PR coverage, generating word of mouth and building awareness of the brand.