Following the teaser, Pedro Tochas, CEO and SMS of Frize, proclaims that a serious brand must have a serious slogan. He assures us that there are some great consumer suggestions. We then hear those suggestions and realize that they absolutely contradict the pretense seriousness of the brand. They are all pure nonsense slogans like: Frize. Let Mantorras play (Mantorras is a football player from Benfica who is a crowd favourite but spends a lot of time on the bench).