Cannes Lions
SRA. RUSHMORE, Madrid / GRANADA CLUB DE FUTBOLD. / 2016
Overview
Entries
Credits
Description
A couple is driving in the car on their way to a party. Suddenly the boyfriend realizes that they’re going to be late; since he’s driving, he asks his girlfriend to grab his mobile and warn their friend that they’re running late. The girlfriend picks up his phone and tries to write a message but realizes the phone is blocked, so she turns to her boyfriend and tells him it’s blocked. The boyfriend gives her the PIN without thinking about it, but suddenly, when he hears the numbers being typed into his phone, he realizes he’s given his PIN to his girlfriend and there’s no going back. From here on out his girlfriend will be able to get into his phone whenever she wants. The following overprint appears over the boyfriend’s frustrated face: “Complicate your life. Become a Granada C.F. season-ticket holder.”
Similar Campaigns
6 items