The Agency used out-of-home advertising placed in the Washington, DC area in bus shelters, metro 2-sheets and backlit dioramas to reach the intended target during his or her commute to and from work.Creative utilized an 'idea box template that contained messages of how easy it is to purchase products, services and solutions from HP. Creative contained a strong call-to-action with a toll-free 800 number and URL to make it easy to purchase.

As a result of the campaign, both the call center volume and the HP website traffic increased by approximately 5%.