We started the Okamoto Freedom Project. It's a range of products that helps Singaporeans get better at getting away with it. The three products are:Urban CamouflageTargeted at couples who enjoy nighttime drives to deserted spots, this set of window decals makes your car look empty, even when it’s not. Available in the Okamoto Freedom Project eStore.TipOff For those living with their parents, we made an app that turns your phone into an early warning device.NightcapThere are no condom vending machines in Singapore, so for those who hook up in bars and clubs, we created the Nightcap – a condom hidden inside a coaster with your drink.To reach our audience, we also created videos and user guides to be featured in lifestyle media.

Our print ads were banned for promoting promiscuity, but magazines like FHM and Her World liked them so much, they gave the project several pages coverage anyway. Bloggers around Asia reviewed the range of products, and people even posted videos of themselves trying the products around town.We had more than 2,500 app downloads and hundreds of other products delivered.

And with new product suggestions flowing in each day from our fans, it's clear that the Project has found a wide following. All in all, we reached an audience of over 1 million without any need for traditional advertising.