Cannes Lions

DRIVE OUT THE DEMONS SWELLING DADDY’S TUMMY! -CUT OUT PANTS FROM THE NEWSPAPER-

ASATSU-DK, Tokyo / OTSUKA / 2015

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Soybeans have always been an essential heathy ingredient for the Japanese such as soy sauce and tofu. Recently, however, unbalanced diet from working late hours, and western dietary habits such as hamburgers and steaks have caused men unable to eat enough soy food products. It is said that 50% of men aged 40~74 are obese or either have the risk of becoming obese.

Similar Campaigns

12 items

1 Spikes Asia Award
Find Your Own Way

DENTSU INC., Tokyo

Find Your Own Way

2022, OTSUKA

(opens in a new tab)