Cannes Lions
ASATSU-DK, Tokyo / OTSUKA / 2015
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Soybeans have always been an essential heathy ingredient for the Japanese such as soy sauce and tofu. Recently, however, unbalanced diet from working late hours, and western dietary habits such as hamburgers and steaks have caused men unable to eat enough soy food products. It is said that 50% of men aged 40~74 are obese or either have the risk of becoming obese.
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