Cannes Lions

CONSUMER SAFETY ADVISORY

LEMZ, Amsterdam / STICHTING CONSUMENT EN VEILIGHEID & NIEUWE VOEDSEL- EN WARENAUTORITEIT / 2012

Overview

Entries

Credits

Overview

Execution

Originally in Translation box...In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen sink cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to see two different images and to switch between a real world view and that of a child.

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