Cannes Lions
LEMZ, Amsterdam / STICHTING CONSUMENT EN VEILIGHEID & NIEUWE VOEDSEL- EN WARENAUTORITEIT / 2012
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Originally in Translation box...In the Netherlands, approximately 7,000 accidents involving household chemicals occur each year. In most cases, the victims are children under the age of 5. By showing a kitchen sink cabinet through the eyes of a child, we allowed parents to see the potential danger of their everyday household products. The lenticular technique enabled the viewer to see two different images and to switch between a real world view and that of a child.
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