Cannes Lions

CONVERSATIONS 2013

DDB DUBAI, Dubai / AL SERKAL AVENUE/ AL MANZIL SCHOOL / 2014

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

Conversations came to life through an app on the facebook page of our event organizer. The visitor could visit the virtual gallery of all the paintings and click on each of the painting to listen to what each child had to say. They could then record their response in return for the child to hear, thus completing the conversation. Finding it difficult to express the way we do, people with special needs live in a world of their own. Conversations truly leveraged the power of social media to bring these two worlds together.

Outcome

The app created great interest within the art and creative fraternity, leading to over 900 recorded responses. This was followed by a turnout of over 3000 patrons at the event. As a result, all the paintings were sold, raising over 150,000 dirhams. But when the children heard those responses and flashed their priceless smiles, the real power of Conversations was truly realised.

Al Manzil School's ethos is to integrate those with disabilities into the society. Since the school runs on corporate funding, Conversations has brought the school in front of the public eye and driven more organisations to come forward.

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