A Japanese celebrity called Jay Kabira is in a studio. He is famous for his catchphrase "Coo". That's why this client assigned Kabira for its ice cream called "Coolish."

After shooting started, stuff rings his mobile. Due to this accident Kabira has to retake the same part. However, he can't pronounce "Coo" any more. He has been saying so much "Coo" that he used up his life time of "Coo" here.

He can't say any "Coo" but they accidentally find he can pronounce "Coo" in the word "Coo shin sai/??? (Spinach)."

While at first they can't find the reason, they finally realize that Kabira can still say "Coo" in Kanji ("Coolish" is always written in Katakana).

They solve this problem by making him read Coolish as Kanji. They write Coolish in Kanji (??????, "??" means "eat".) instead of in Katakana(??????). Finally Kabira read it right as far as in pronunciation.