We used a recruitment announcement as a self-promotion. We were currently looking for a copywriter with good command of foreign languages. To find one, and make sure he/she will have skills and desired sense of humour, we used the Bombay TV website. It is a website where you can add your own subtitles to Bombay movies' scenes. Perfect website for a creative copywriter in our opinion! In response the candidates sent us their links with scenes subtitled by themselves.