To improve the visibility of the Corbis brand, in the creative community

We created ‘Visual Alphabet’, a feature on the Global Corbis website that not only let people search for images, but speak through them. Doubled as a messenger, it instantly replaces each letter on your keyboard with a Corbis' image. Just key in any message and it will be translated into a fun video, comprising of different Corbis' images.

We successfully got people to use Corbis' images in a whole new way, allowing millions of them to be made ‘viral’ across different social media channels.More importantly, we have, using Corbis images, created a new form of expression to enrich the way we talk about our world.