Cannes Lions
EVEREST BRAND SOLUTIONS, Mumbai / WORLD KITCHEN / 2006
Overview
Entries
Credits
Outcome
Increased number of store walk-ins from recipients of the Corelle Plate mailer.
"I had read the Corelle was unbreakable, but never believed it till I got the mailer. We bought a Corelle Dinnerset soon after." "It shocked me a little, but it really drove the unbreakable point home."
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