Cannes Lions
GREY GROUP CHINA, Beijing / WORLD KITCHEN / 2011
Overview
Entries
Credits
Execution
We created an attention grabbing sales portal. Through implementing custom made vending machines placed in targeted areas, we grabbed the attention of passersby. They were able to purchase a plate of their choosing and then watch as it drops remaining without cracks or chips, NONE WHATSOEVER.Finally, this vending machine was not just designed as an interesting media to demonstrate product feature, but also becomes an innovative and unique sales channel.
Outcome
We attracted the attention of many of the people who passed nearby the location. The campaign created a lot of buzz and word of mouth about the brand. And more importantly 10% sales increase in one month.
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