Cannes Lions

TETRIS GAME

LEO BURNETT USA, Chicago / NINTENDO / 2006

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Tetris, an unputdownable favorite of the 80's, is back with an even more addictive feature. Multiplayer gaming. And what better way to capture the idea of multiplayer fun than to show a team of daredevil skydivers forming human Tetraminos?What is the primary challenge? Getting a new generation of kids hooked on a classic game (with a twist).Our TV Spots are targeting teens (12-17).

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