The Cornetto campaign site received over 670,000 unique visits (34% above target). Over 685,000 lid codes were redeemed. 100,000 young lovers received a virtual love message from their (potential) date. The majority of these love messages were distributed via free MMS, which was only possible after buying a Cornetto and entering a unique lid code. This shows the sales promotion mechanism was very effective. Ice cream sales figures confirm this: set targets were surpassed by 40% to 150%, varying by country (Source: Unilever). Above all, Cornetto won a place in the heart of European teens and reclaimed its crown.