Cornetto is a frozen snack that has a journey. It begins with the crown of the ice cream, it follows with the biscuit and it ends in a chocolate tip. And to tell the story of the ice cream journey on the internet, we created a website: CornettoLickChallenge.com An online competition that consists of licking a Cornetto before your opponent, Nick Afanasiev. The guy with the most amazing in the universe. A really tough rival to beat. A competition that also served as an excuse to speak of the three parts of the ice cream. But instead of licking the ice cream, you paid a penalty, and you could just as easily have been licking a hedgehog, a wig or a cheese grater...

Cornetto is a frozen snack that has a journey. It begins with the crown of the ice cream, it follows with the biscuit and it ends in a chocolate tip. And to tell the story of the ice cream journey on the internet, we created a website: CornettoLickChallenge.com

An online competition that consists of licking a Cornetto before your opponent, Nick Afanasiev. The guy with the most amazing in the universe. A really tough rival to beat. A competition that also served as an excuse to speak of the three parts of the ice cream.

Welcome to Cornetto Lick Challenge.

The most incredible battle of tongues in the universe has begun.

Cornetto is a frozen snack that has a journey. It begins with the crown of the ice cream, it follows with the biscuit and it ends in a chocolate tip. And to tell the story of the ice cream journey on the internet, we created a website: CornettoLickChallenge.com

To publicise the campaign, we launched virals that showed Nick in training. These showed his skills and challenged everyone to compete with him. And also a mobile app.

You could also read a bit more about Nick on the website, check out the world ranking or take a look at our association, the World Lick Federation.

Welcome to Cornetto Lick Challenge.

The most incredible battle of tongues in the universe has begun.