Cannes Lions
SAATCHI & SAATCHI FRANCE, Paris / TOYOTA / 2009
Overview
Entries
Credits
Execution
These promotions are so interesting that these prices are not likely to be forgotten.
Outcome
The automotive market did not stop decreasing in Europe for the first six first months in 2008 (- 7,3% ) and the french market had just fell to 7,1% in august. The campaign which ran in september has raised the Toyota sales in october right after and getting the best score for the last 6 months of the year (yaris>july :2751,august : 1408, sept : 2212, Oct : 2773, Nov : 2 212 and Dec : 2 180 / Corolla Verso > july : 798, august : 354, sept : 535, Oct:1138, Nov :889 and dec :921.
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