Cannes Lions

COROLLA VERSO AND YARIS

SAATCHI & SAATCHI FRANCE, Paris / TOYOTA / 2009

Overview

Entries

Credits

Overview

Execution

These promotions are so interesting that these prices are not likely to be forgotten.

Outcome

The automotive market did not stop decreasing in Europe for the first six first months in 2008 (- 7,3% ) and the french market had just fell to 7,1% in august. The campaign which ran in september has raised the Toyota sales in october right after and getting the best score for the last 6 months of the year (yaris>july :2751,august : 1408, sept : 2212, Oct : 2773, Nov : 2 212 and Dec : 2 180 / Corolla Verso > july : 798, august : 354, sept : 535, Oct:1138, Nov :889 and dec :921.

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