Corona is a beer which represents all those moments in which you escape your daily routine. The new positioning Experience the Extraordinary reflects the brand’s optimism and its passion for bringing people together across the world at those special moments. The objective for online consisted in creating a concept that allowed users to create their own unique experiences.To get the user to participate actively in an extraordinary moment: “the first virtual Loi Krathong”, created by Corona.Users launched thousands of lanterns into the virtual sky to wish for good luck for New Year. On 31st of December 2009, these wishes invaded the most important websites of the country.

Thousands of wishes and website visits from over 50 countries.

90% of the visits to www.coronaextra.eu came from the Loi Krathong microsite.1873% traffic increase within 3 weeksMore than 60,000 page views1. 85% bounce rate