Economic recession originated from Europe now has influenced the Korean economy.The number of unemployed house holders kept increasing.We have received stories about families in desperate need of a car.Their stories have shared through a web cartoon, and many people presented word of comfort and encouragement. Hyundai Motor Group is presenting 5 cars a month to the characters of cartoons.

More than 10,000 inspirational feedbacks were posted on the Gift Car website, and they were spread through Twitter promptly. The Hyundai Motor Group has given total of 50 cars to the people who needed the most, and is still continuing to give 5 cars per months in 2012. By such action, the customers have come to think of the Hyundai Motor Group as the companion of the life, not just another high quality car making company.