Cannes Lions

CORPORATE INFORMATION

AUTOSTADT, Wolfsburg / AUTOSTADT / 2004

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Description

The Infosite of the Autostadt is a user-friendly site which offers the reader pertinent information concerning the underlying issues that drive the Autostadt. The aim of the site is to mediate information quickly and efficiently. Apart from its purely functional element the site is notable for its stimulating layout and design. In order to facilitate the use of the site a hierarchical structure was utilised. The major themes are easily identifiable by their uniform colour. On the screen, the point of first entry facilitates the opening of a second, vertical, menu on the left hand side of the screen, and if the content exceeds the space, simple arrow navigation points the way to the next page. The layout of the website is characterised by a grid structure, each square containing either text or image. This material is co-ordinated by the Content Management System (CMS), and gives the editor the flexibility of organising the data as efficiently and effectively as possible. The constraints of the grid ensure that text and image size are kept manageable and, as a result, that information is streamlined.

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