Cannes Lions
YOUNG & RUBICAM MELBOURNE, Melbourne / YOUNG & RUBICAM / 2005
Awards:
Overview
Entries
Credits
Description
We secretly recorded the mobile phone greetings from each of the key contacts, added some memorable personalised messages and then broadcast them on their own radio station. A text message teaser was sent to ensure they’d be listening at the right time.
Outcome
An extremely positive response from the key contacts we were targeting. In addition, we generated a lead from a rival radio station that happened to be listening to the broadcast.
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