Through a pack of patches that release the smell of the main diet-wrecking food, the idea was to propose a gag (inspired by nicotine patches) so people could control their eating vices in 2 steps:1) Place the corresponding patch on your skin every time you feel the need to eat2) Have a Corpus LightThe Junk Food Patches chart were charted on fitness and health magazines and distributed in Fitness Centres an in Public Parks. The target became a media channel by sticking the patch on itself.

During a month of campaign, it was estimated that more than 1 million people between the age of 20 and 35 years-old were impacted.

Within a category that does not have a significant growth, the campaign managed to increase the sales in 3% nationwide.