Corridos was born during the Mexican Revolution to tell stories of oppression, conflict, fails and wins from the rebels during the civil war.

As time passed, the corridos started to tell stories of the country's heroes and villains. Similar to what happens inside Call Of Duty. Even nowadays, contemporary Corridos sometimes tell stories of the bad people in the north of the country. With Corrido of Duty, people are thinking now about the good guys when listening to this music genre for the first time. Even thou they are inside a videogame.

It is the content with the most Spanish comments ever inside the CoD’s Global YouTube account and reached +8 new million users on YouTube. People took it as their anthem with +1000 hours of user-generated content on social media platforms (YouTube, Tik Tok, Instagram).

Mexico has a unique music genre: “El Corrido”.

A popular music genre that tells stories about oppression, conflict, victories, and failures between two sides.

Call of duty presents:

Corrido of Duty.

The first song in history that glorifies the heroes in a video game.

For Call of Duty’s most recent launch, “Banda MS”, the most famous corrido band in Mexico joined the ranks by creating the “corrido 141”, a song that talks about teamwork no matter the language and it was included in-game. It was the first time in the gaming industry that a Mexican regional music artist participated with an original composition for the soundtrack, but also to be featured in-game. It also took the main role as the ending credits music.

An action that revolutionized the gaming world and turned upside down the narrative of this music genre for the first time.

More than half a billion people in the world speak Spanish, and video games have never

talked to them. Call of Duty’s most recent game has Mexican characters and a portion of

the in-game campaign happens in Mexico. This was the perfect timing to represent 25% of

our gamers database and connect with the Hispanic community like never before through

a great insight.

We got a breakthrough finding in Music.

Mexico has a unique music genre for heroes and villains: “El Corrido.”

A music genre that tells stories of oppression and conflicts between two sides. Famous

since Mexican revolution it’s nowadays a cultural representation of the conflicts at the

north of the country.

We created THE FIRST SONG IN HISTORY THAT GLORIFIES THE HEROES OF A VIDEOGAME.

We enhance Spanish gamers identity and became the first video game in history to

embrace their culture. People took it as their anthem.

More than half a billion people in the world speak Spanish and video games have

never talked to them. Call of Duty’s most recent game has Mexican characters and

a portion of the in-game campaign happens in Mexico. This was the perfect chance

to connect with the Hispanic community like never before. And music did it.

Mexico has a unique music genre: “El Corrido.” A popular music genre that tells

stories of oppression, conflict, wins, and failure between two sides.

Call of duty presents:

Corrido of Duty.

The first song in history that glorifies the heroes of a video game.

For Call of Duty’s most recent launch, “Banda MS”, the most famous corrido band

in Mexico joined the ranks by creating the “corrido 141”, a song that talks about

teamwork no matter the language and it was included in-game. It was the first time

in the gaming industry that a Mexican regional music artist participated with an

original composition for the soundtrack, but also to be featured in-game. It also

took the main role as the ending credits music.

An action that revolutionized the gaming world and turned upside down the

narrative of this music genre for the first time.

No more songs for villains, now we sing for heroes. A local idea that reached

everyone in the world. Never has a videogame embraced country’s culture like this.

Now when you think of Mexico you will think on the good guys.

And instead of selling a videogame, it connected a community, with a game.

Top 1 video in Activision history with positive sentiment

Top 1 video in Call of Duty history without gameplay footage

+ 40 million views on YouTube

+ 70 million plays on music platforms (Spotify, Apple Music, Deezer)

1.4 billion impressions

1 million comments

+45 million Earned Media

1 billion game sessions

1 billion dollar sales

+1000 hours user generated content