STOP THE WATER WHILE USING ME! is an all-natural cosmetics brand with a built-in PR-message. With a range of bathroom products – hand soap, shower gel, shampoo, toothpaste and toothbrush – it encourages people to start thinking about the water they use and waste. As a start-up, the company spent money on product-development, research and design. The PR had to be done with very little costs.

By contacting 30 of the most influential worldwide bloggers in person and providing them with information about the story behind STOP THE WATER WHILE USING ME! and exclusive samples, we quickly succeeded in generating a strong buzz in the design scene. This led to lifestyle blogs picking up on the story and then the ‘old’ media jumping on the bandwagon. News spread rapidly, from The Mail On Sunday to Cosmopolitan, the Oprah Winfrey Blog, Wallpaper and business press such as Wirtschaft Heute.

The first edition was completely sold out within the first 24 hours. Up to now,

three million people have used STOP THE WATER WHILE USING ME.

Sustainability:

We didn´t only sell products, we also saved up to 725 million litres of water worldwide.