Cannes Lions

DELICATESSEN FOOD

KOLLE REBBE, Hamburg / THE DELI GARAGE / 2010

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Presentation Image

Overview

Entries

Credits

Overview

Description

In all facets of the brand image, express the fact that the handmade and the hand crafted are firmly anchored in the core of the brand.

Execution

The corporate design connects the world of the garage with sophisticated design. The functional benefits of tools meet contemporary illustrations and typography.Nevertheless, the illustrations in a modern look and feel are finely tuned to the individual products. All elements of the corporate design are kept minimalistic and clear – to underline the high level of functionality. At the same time, they give the hand-made product design a luxurious appearance and also act as a reference to the high quality of ingredients.

Outcome

Since introducing the corporate design, The Deli Garage has recorded a 30% increase in demand.

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