Cannes Lions
KOLLE REBBE, Hamburg / THE DELI GARAGE / 2010
Overview
Entries
Credits
Description
In all facets of the brand image, express the fact that the handmade and the hand crafted are firmly anchored in the core of the brand.
Execution
The corporate design connects the world of the garage with sophisticated design. The functional benefits of tools meet contemporary illustrations and typography.Nevertheless, the illustrations in a modern look and feel are finely tuned to the individual products. All elements of the corporate design are kept minimalistic and clear – to underline the high level of functionality. At the same time, they give the hand-made product design a luxurious appearance and also act as a reference to the high quality of ingredients.
Outcome
Since introducing the corporate design, The Deli Garage has recorded a 30% increase in demand.
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