Cannes Lions
KOLLE REBBE, Hamburg / THE DELI GARAGE / 2010
Overview
Entries
Credits
Description
Develop new, mainly young target groups for Deli Garage products with their garage design.
Execution
The Ponal white glue bottle is essential inventory in every workshop, which is why the Deli Garage uses it too. The design of the packaging is very simple, but very clever: using typography and saucer eyes stuck on the bottle, the Chocolate Glue monster comes alive and watches as the Chocolate Glue pours out of the bottle. Chocolate Glue isn’t just a delight to enjoy – squeezing it out of the bottle is fun too.
Outcome
Huge demand following the product launch at the Ambiente trade fair in Frankfurt. The sales department of the Deli Garage has registered increasing demand.Immediately after its launch, all of Germany's important delicatessens ordered large amounts of Chocolate Glue. Since the launch, page views on the Deli Garage website have increased by 100%.
Similar Campaigns
11 items