This campaign utilizes viral marketing in the form of e-mail advertising. Through the e-mails, consumers can then be linked directly to the Clinique Anti-Blemish mini site. The main objective of the mini site is that of new product launch and branding. The mini site uses flash animation. The creative concept behind this campaign consists of an online dialogue between a young boy and a girl facing acne problem. This way, the product is introduced in a manner that is interesting, fun and relevant, and thus letting the viral marketing take place. By consistently applying the red dot, the mini site seeks to supplement the brand's offline Advertising and Promotional campaigns, thus integrating all communication mediums fully whilst enhancing brand identity. In addition, the mini site not only introduce to consumers the concept of the Anti-Blemish series that includes four products, but it also offers online service in the form of a FAQ section that discusses various acne problems and Clinique's solution to them. The mini site is intended to target both the male and female Internet audience.