On the assumption that every day is a new beginning, the campaign focused on the start of the year, the optimistic month of January when people have made resolutions they need support to keep.

Pioneering an industry first, Cosmopolitan and Clinique collaborated to film a series of live Google Hangouts, streamed through a bespoke Clinique content hub on Cosmopolitan.co.uk.

In real time, the “Cosmosphere” brought together editorial, bloggers, influencers and individual readers to discover the secret of a New Year Healthy start, thanks to products like Clinique Superdefence.

To increase awareness and reach, high impact videos and links were seeded across social channels, marketing platforms and digital networks.

A distinct social campaign through #cliniquehealthystart was aligned with digital activity, high impact ad teasers and unique sponsored editorial spots to drive real time views, interactions and VOD accessibility.

Just one month from launch, Clinique held the following positions (NPD data):

• Total Moisturisers #1 Brand Clinique

• Total Skincare #2 Brand Clinique

• Total Market #1 Brand Clinique

Here’s how:

* Cosmopolitan delivered 19,771 unique users, more than 100% over target.

* YouTube skippable prerolls were viewed 1.1 million times (14.7% view rate versus benchmark 11.89%) generating 68,0000 clicks to the site.

* Non skippable prerolls were viewed by 1.5 million users generating 49,000 clicks to the site (CTR of 1.54%)

* Hashtag #CliniqueHealthyStart reached 5.5 million users on Twitter and 7.3 million on Facebook