ZenithOptimedia spent several years developing the village@zenithoptimedia, a new concept to deliver brands more innovative communication solutions to differentiate them from the rest of their market. This concept does not involve traditional advertising but includes partners to deliver solutions such as event creation/sponsorship and programme production. In the case of Lancôme ZenithOptimedia felt non- traditional methods were required to create a unique communications concept to its consumers. The media team created a brief for the event creation partner and led the strategic direction of the project to ensure the implementation stayed true to our desired vision.