Cannes Lions
WIEDEN+KENNEDY, Portland / OLD SPICE / 2017
Overview
Entries
Credits
Description
To show how hard working our Hardest Working Collection really is, we digitally hunted down Old Spice fans through Twitter, leapt into their future, and returned with proof of the incredibly and outrageously successful lives they would go on to live.
Execution
We created real-life, actual artifacts from the future and shipped them to anyone who showed us Twitter love. The personalized artifacts included a half-eaten corn dog with residual DNA worth $12 jankeljillion; a book cover from the classic 2053 title, Everybody Just Chill: How I Achieved World Peace; an empty box of Immortorium (a best-selling immortality pill); a first-class teleportation ticket; and many more word-count-busting items. Each future artifact was sent to the user with a letter consisting of words on paper; while this part may not seem as impressive, trust us—it was.
Outcome
The artifacts were greeted with gratitude and box cutters; they were tweeted, retweeted, and mused upon in parlors across the country.
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