Cannes Lions
QUORUM/NAZCA SAATCHI & SAATCHI, Lima / THE COSTUME'S HOUSE / 2006
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Outcome
Costumes rental correspond to certain periods of the year, October specially.That’s why we turned objects into “real costumes” a few weeks before Halloween.As a result, word of mouth was just awesome, The Costume’s House ran out of costumes, and they had to create more to attend the big demand.They also got huge awareness, became top of mind, and improved their stock with the new ideas they received from their clients.These amazing results were achieved with the incredible budget of less than $500.
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