At issue was the fact that even the company’s most loyal guests sometimes purchase their packaged foods, health and beauty products, pharmaceuticals, etc., at a grocery store instead of coming to Target for those items as well as the rest of their merchandise.Our main objective was to encourage loyal guests to make a stop at the store part of their routine whenever heading out on a shopping trip. But that wasn’t all: Despite their sudden reluctance to spend, we were tasked with persuading them to shop more frequently and to increase the number of products purchased.