Spikes Asia
Coverfox Radio Alerts
BBH MUMBAI / COVERFOX.COM / 2016
Overview
Entries
Credits
Overview
Background
It was found that a significant percentage of the people who purchase car insurance were on the verge of letting their car insurance policies lapse.
Our task was to get this audience to consider Coverfox while renewing their car insurance in The Delhi/ NCR region. And also boost visits to the Coverfox website.
Execution
The campaign was aired between 5th August 2015 and 29th August 2015 in the Delhi/ NCR region. We aired a total of 512 spots. (256 spots on Fever, 128 spots on Big FM and 128 spots on Radio City).
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